The Purpose of the "Courses" Page

MKTG 301 Principles of Marketing covers terminology and important concepts related to marketing in the business environment. Domestic and international environments that impact marketing are included, with particular emphasis on the marketing environment, segmentation, positioning and targeting. MKTG 301 course objectives include providing an overview and introduction to marketing; demonstrating the relationship of marketing to other functions and processes in a business organization on an integrated basis; providing real world examples of challenges and issues related to marketing; and explaining and discussing important concepts and analytical tools in marketing.  

Sustainable marketing questions to consider:

• How can marketing support the company’s sustainability strategy?
• How does marketing and communications help company’s effectively communicate their sustainability-oriented products and services?

MKTG 330 Consumer Behavior deals with the application of behavioral science concepts to the understanding of buyer behavior as a basis for marketing management decision-making. 

Sustainable marketing questions to consider:

• How does analyzing consumer behavior and demand trends towards sustainability affect the marketing efforts of the company?
• How can consumer behavior inform the design of “take back” programs and other circular economy type initiatives that rely on customers returning products?

MKTG 342 Marketing research emphasizes research approaches, methods, and applications studied as a formal approach to problem solving for marketing decisions. 

Sustainable marketing questions to consider:

• What new types of market research is needed to understand consumers’ attitudes and behaviors related to sustainability-focused products and services?
• In what ways might traditional marketing research exclude diverse voices and perspectives? And how could such research be made more inclusive?

MKTG 450W Marketing Strategy addresses a firm’s market-oriented problems; identification and selection of market opportunities; formulation of competitive strategies; marketing policies and programs. 

Sustainable marketing questions to consider:

• How can the marketing function support the company’s identification and selection of market opportunities for new sustainability-focused products and services?
• How can sustainability play a key role in formulating a competitive marketing strategy for the company?

MKTG 442 Sustainable Behavior of Consumers, Firms & Societies This course is designed to provide students with the knowledge to enhance
sustainable behaviors in firms, among consumers, and in society at large. It includes frameworks for understanding how to influence
sustainable practices, consumer response to sustainability, and sustainability and marketing communication issues in the marketplace as well as real-world examples of sustainable practices and issues, offering both at theoretical and applied approach. 

Sustainable marketing questions to consider:

• How does sustainable marketing differ from traditional forms of marketing?
• What are the major market segments of “sustainable consumers”? What does this reveal about their different wants and needs?
• What are the unique communications challenges and opportunities that come along with sustainability?
• What is greenwashing, social impact washing, etc. and how can it be avoided?