MARKETING & SUSTAINABILITY
How Will Sustainability Help with Careers in This Major?
The last few years have seen a growth in jobs relating to sustainability in almost every field. Marketing plays a very big role in a company’s transition towards more sustainable practices. Almost every company today has certain sustainability goals and benchmarks that they aim to include in their processes. Marketing plays a big role in this as these sustainability goals can become important selling points for a company’s product and brand image. Consumers are increasingly expecting that the products they purchase and companies they purchase them from have sustainable practices, so it is imperative that the products are well marketed and their sustainable characteristics are highlighted for consumer knowledge. This movement demands for professionals who are fluent in marketing to be able to translate these initiatives into well-informed campaigns for brands.
Sustainability-Focused Career Pathways
The need for individuals with a background in marketing and who are well-versed with sustainability is growing. Below are some examples of different sustainable marketing career pathways.
Product Innovation
Many companies are looking for ways to enhance their existing products or develop new products that are focused on sustainability as it continues to be a trend among consumers. Responsibilites can include conducting market research to understand consumer needs and identify opportunities for innovation, consulting on product design and manufacturing, and gathering and analyzing feedback from consumers.
Product Marketing
Companies that want to market products that promote sustainability often seek out candidates who can effectively communicate these benefits to consumers. Typical responsibilites include designing campaigns and strategies to market sustainable products to consumers, conducting marketing research, creating advertisements and promotions, and reporting on campaign metrics.
Brand Management
As companies look for ways to incorporate sustainabilty into their operations, the need for strategic brand management arises. To create and communicate a sustainable brand, responsibilites may include analyzing company activites to enhance sustainable practices, designing an overall communications strategy and brand identity, creating marketing campaigns, and assisting with product development.
Learn More About How to Land and Build a Sustainability Career
If reading about these sustainability career options sparks your interest, check out our resources on how to talk about sustainability with recruiters, as well as career fair tips and sustainability career searches.
ADVANCE YOUR KNOWLEDGE OF SUSTAINABLE MARKETING
Learn what sustainable marketing is all about and its importance
Learn the important things to know in this field
Learn how sustainability fits into your courses
Learn how sustainability relates to your career