RISK MANAGEMENT & SUSTAINABILITY
Game Theory for the Earth
Risk management helps companies identify and manage risks in order to optimize financial performance. Risk management professionals learn a number of techniques and methods in the field of decision theory and decision science that aid in risk assessment.
Primary among these techniques is game theory. Game theory is a powerful tool for modeling complex situations (like the fishpond in the video) featuring different interests, incentives, and motives–which also makes game theory a good for sustainability, a field rich with complexity (The Conversation).
A company’s social and environmental issues involve a wide array of actors from inside and outside the enterprise all of whom have their own desires, incentives and motivations, just like the fishermen in the video.
Attention to these sustainability issues is increasing. KPMG research on sustainability reporting shows that 79% of large companies around the world track social and environmental risks and regularly disclose how they are addressing them (usually via sustainability reports).
Risk management professionals can bring the powerful tools of risk management like game theory to help with these complex issues.
How many fish would you take?
A common “game” explored by game theory is called the tragedy of the commons. Watch the short video: “What is the tragedy of the commons?” (TedEd)
Game theory: modeling complex situations
These kinds of situations where multiple “players” make decisions that are interdependent: one person or entity’s decision affects the outcomes and decisions of others involved. The study of such dynamic decision-making scenarios is called game theory. Game theory is often a core element of risk management, operations management, and decision science programs in business schools.
Game theory is “the theory of decision-making and leads to an analysis of the interactions and decision-making processes of rational players in order to understand the behavior and strategies of individuals or companies in economic systems (von Neumann & Morgenstern).”
Game theory is a way of modeling and using computational techniques to determine optimal solutions in complex relationships with competing interests.
An exploration of game theory through the context of sustainability can reveal the unique and powerful role enterprise risk management can play in advancing positive social and environmental impact.
Playing Games with the Environment
Risk managers and their game theoretic thinking can unlock tough environmental trade-off decisions. Consider water and all the various parties involved for example. By 2050, half the world population will live in water scarce regions and today’s these shortages already cost $4.5b per year in Central Asia alone (The Economist).
If a firm uses water and also discharges treated water, there are internal facilities managers, process engineers, accountants and auditors, and external water authority officers, government regulators and community groups, just to name a few. Each of these groups have a different set of motives, incentives and desired outcomes when it comes to water.
Let’s look in greater depth at another example….that of launching new sustainable products.
Game Theory Example: Sustainable Product Development
(adapted from game theory examples at CMS Wire and Norman Marks)
A common challenge in sustainable business is how and when to introduce new, more responsibly produced and performing products. New product lines that are “sustainable” can cannibalize existing sales and also cause customers to question the safety, performance and quality of your existing, “nonsustainable” products.
The Scenario: To Launch the Sustainable Product Offering or Not
Let’s imagine a scenario where your engineering group is creating a new “sustainable” version of an existing product. Some decision-makers on the board and among leadership are concerned and thinking of scrapping the new product launch because of the financial risks mentioned above (e.g. cannibalizing sales).
As a risk manager asked to analyze possible outcomes, let’s take a game theoretic perspective of this strategic new product development decision.
Game theory would have us explore a range of questions about possible outcomes and reactions from various “players” involved: How will the new product be perceived by customers? How will the new product affect customers’ view of current products? What is the appropriate price point for the new product? How will competitors react? What will be the reaction of environmental groups? How will the sales and marketing groups react when asked to sell the new product? What might investors say and how will you communicate with them?
Setting up the game
Game theory provides the following steps to understand the company’s options, the competing interests, various outcomes, and to calculate the optimal decision:
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- determine the players as the company, the customers, competitors and investors
- identify the objective and incentives for each player (later steps can have you develop objective functions for each player: a mathematical equation that represents the inputs related to the desired outcome)
- clarify the options available to the company
- forecast potential reactions to each option by each player
- determine probabilities and calculate the optimal solution (see information on “Nash equilibrium”)

Game Theory in Action: Creating the Decision Table and Determining the Optimal Solution
The “decision table” below is an illustrative example for how game theory models are designed.
Game theory models can become highly complex and involve advanced statistical models but the basic game theory model is the same and includes the elements below (which are represented in the table below)
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- players – what individuals or groups or companies are involved?
- objectives – what do they want? what incentives or motives are at work?
- options – what are the possible decisions for the firm?
- actions – what are the possible reactions off the players to the firm’s decision
- probabilities – what are the calculated probabilities of various outcomes? (based usually on primary and secondary research–surveys, interviews, desktop research, etc.)
As you can see, the “decision table” brings a rigorous and data-driven model to a complex sustainability strategy decision involving multiple parties with competing interests.Â
Our aim here was to demonstrate the importance of game theory and how scenarios are modeled to identify risks and opportunities. The next steps of determining probabilities and calculating the optimal answer. You can see an example of how such calculations are done with an example involving the loss of key personnel.Â

What Game Theory Has to Offer Sustainability
Sustainability is about managing the often competing, sometimes cooperating interests of multiple parties. The optimal choice has to consider not only the perspective of each party but also how each will react to the choices of the others involved. Because of this complexity, game theory, and the risk managers who use it to build computational and statistical models, can make an important contribution to identifying optimal solutions to sustainability challenges from climate change to circular economy to the protection of rainforests.
Game theory and the enterprise risk managers who use it effectively can uniquely offer the following to sustainability strategy:
- a step-by-step process for analyzing and modeling sustainability-related strategic decisions in a way that accounts for relevant risks and opportunities
- data-driven decision making that optimizes financial, social and environmental impacts
- careful consideration of the “players” involved in a sustainability decision scenario and an understanding of what motivates each of them
- an understanding that the optimal action to address the identified risks considers the perspectives of all parties involved
Risk management is about anticipating what might happen and making informed decisions, therefore we must consider how others will react. Scenarios where multiple parties make interdependent decisions is where game theory can play an important role. Increasingly, these decisions in business involve careful consideration of social and environmental impact–which invites even more “players” to the game.
We can make assumptions about how people and organizations will react without considering motives, incentives, and objectives.
Game Theory is an important tool for informed decision-making to manage risks and improve financial, social and environmental performance.
Learn about sustainability and the courses in this major.