Designing innovative solutions to critical social, cultural and environmental challenges will advance progress on the Sustainable Development Goals (SDGs). By becoming changemakers who listen and work with communities, social entrepreneurs find opportunities within problems.

It is crucial to change the lens in which we see the 4 billion lower-class and poverty-stricken individuals as consumers and creative potential. By responding to the unique needs at the “bottom of the pyramid” and inviting them to enter the economy, companies can reduce poverty while innovating new products, business models, accessing new markets. and 

Sustainable innovations pave the way for long-term changes in sustainable businesses. These products, services, and processes all help eliminate and mitigate current negative impacts, and create positive change. Both companies and startups depend on their creation.

Traditional frameworks for new venture creation and start-ups like the “business model canvas” and Lean Startup are in need of an upgrade to ensure new products and businesses are developed with people and planet in mind.